Jon Basil Tequila
commercial campaign production
Forbes recognized Tequila start-up Jon Basil Tequila sought to create a commercial as part of its campaign around the proper pronunciation of the brand name “Bah-sil”.
approach & concept
Conceptualized by the Jon Basil Internal Creative team, our task was to develop a story-driven commercial focused on crafting tequila cocktails during a 'date night'. The narrative featured a Chicago couple enjoying the experience while watching a Bulls game, strategically aligned with the commercial's release during NBA All-Star Weekend.
solution
Collaboration between ROUND3 and Trance Productions resulted in the production of a minute-long commercial and a set of excerpt pieces derived from the original content.
results
"Date Night Idea" - A 1-minute video and a 15-second energetic promo based on the main video.
