the crew league x snapchat
content repurposing.
Grey Space Group's The Crew League sought to condense Season 1-4 episodes into 8-12 minute segments tailored for vertical viewing on Snapchat.
approach & concept
The Crew League internal team and production company Psycho Films delivered each season's episodes and their respective on-screen graphics separately before editing process began.
priorities & challenges
Top priorities included meeting a tight timeline for consistent posting leading up to the upcoming series release. It was crucial to identify and condense the most important and engaging aspects of each episode for optimal Snapchat viewing.
solution
Content editing involved collaboration between two producers, working closely with The Crew League and Snapchat internal teams to ensure effective communication, meet deadlines, and optimize content for Snapchat.
results
50+ pieces of repurposed content across 4 Seasons amassing 350k+ subscribers.